Our Story

“Do radio ads still work?” my grandpa asked.
                He had been a chiropractor for almost 50 years at that point, and we were well into the age of social media and the internet taking over advertising. I had been doing marketing for various kinds of companies since I was 16.
                “Generally not. You’ve got to have a really good message in order to have a chance. What do yours say?” I replied.
                “Mine say, ‘Go to’ and then my website URL. That’s it. I pay $100 per month for them.”
                “I think you’re safe to turn that off and save some money. No one listening to the radio has time to pull their phone out and go to your website because they’re driving, and they also don’t know why they would.”
                “Well, what should I do instead?” he asked.
                “For you, I’d look at maximizing your Google Business Profile and SEO. You don’t need many patients to keep you busy, so that should work fine.”
                So, that’s what he did. And I, being the tech savvy grandson, helped him set it up. By the end of it, he was getting more new patients than he had in a long time. And, compared to the radio ads, was saving money doing it.

I chalked that up to my grandpa not being very tech savvy. He’s a great doctor and he’s very smart, but technology is not his strong suit. So, I continued on my way.
                About a year after that, though, my grandpa came back to me.
                “You should consider doing marketing for chiropractors, like you’ve helped me with,” he said.
                “Oh, yeah?” I asked.
                “Yeah. When I was in school, they didn’t teach us anything about marketing or how to run a business. I don’t think it’s that much different today, either. And with how fast technology is changing, it’s hard to keep up. I think you could make a real difference.”
                “Okay, I’ll look into it.”
                And so I did.
                I came from a long line of entrepreneurs (in fact, we could trace our entrepreneurial spirit all the way back to the 1800s!). And I’d always had the entrepreneurial streak in me as well, so I figured I could start a business if it turned out I could actually help.
                So, to determine whether people needed help, I decided to start calling chiropractors and asking them questions about their marketing.

“Is marketing much of a struggle?”
                “Oh, always. Everybody’s always looking for new patients,” Dr. Tyler said. He was one of several chiropractors I interviewed. At that point, he’d been a chiropractor for almost a decade.
                “You know, I’ve probably spent over $10,000 on online marketing stuff,” he continued. “I never saw much back from it. Never made a profit.
                “There was even one instance where I was trying Google Ads and getting a company to run them for me. They were supposed to know what they were doing. The first month, I saw a little progress and got a few potential patients. But after that, it started to slow down.
                “So I called them and told them what was going on. So, they told me to increase the ad spend from $1,000 per month to $1,500 per month. I did that and the ads still didn’t work. So, I called them again and they told me to increase it to three thousand per month. On top of what I was paying them to ‘manage’ my ads. So, I just said no and shut it off. I feel like it should have worked at even $500 per month if it was a good strategy.”
                The only thing I could think was What?!
                At that point, I knew the average chiropractor made about $70k per year. So this company was asking him—and presumably other chiropractors—to spend over half of his yearly income on advertising that doesn’t work? That seemed insane to me!
                And I came to find out that that was the norm:
                Marketing companies that didn’t tell their clients what their results were. Companies that wouldn’t do anything to update or fix their client’s marketing unless the doctor yelled at them. Companies that stopped responding at all—forcing the chiropractor to tell their bank to stop paying them.
                Most of the chiropractors I talked to had similar stories: They tried to do online marketing, spent a ton of money on it, hired a company or two, and it didn’t work. So, they went back to old school methods. The old school methods worked, but they were a slow grind, and the chiropractors always thought in the back of their mind, “Surely there’s a way to get this online stuff to work.” They just wanted their marketing to work so they could focus on being great doctors.
                Even the chiropractors who had successful online marketing strategies had their own stories. Most of them had things like successful Google Ads, but they didn’t have the time to focus on it and get as much from it as possible. So, they hired companies to manage the ads… and results went down. They went back to managing it themselves.
                They often wanted to add another marketing channel, but they didn’t have the time. They had to manage their current marketing channel—and still be a doctor and run the practice.
                Some of them tried to have their CAs manage their marketing. But between all of their other duties and a lack of marketing training, they were lucky if their CAs were able to get any marketing done at all.

After learning all of this, it was clear that most chiropractors don’t have access to good marketing. So, I set about trying to fix that.
                I worked with some of the chiropractors I talked to earlier to develop a more holistic marketing system.
                In marketing, mixing multiple strategies leads to even better results. Ads work better with reviews to back them up. Social media posts make it clear you’re still in business and your website is accurate. Returning patient strategies means you stay top-of-mind to the new patients you got.
                I knew most of this from the marketing I had done since I was 16. But I’d never applied it to chiropractors.
                So, when I started, I started small. A new Google Ads strategy here, a returning patients strategy there. I had to make sure my marketing strategies and ideas would translate well to the chiropractic industry.
                And they did.
                We got great results, such as a doubling of (already great) Google Ads results or a 10x return on a returning patient strategy in just a few months.
                 After that, we started expanding and trying new strategies. We kept combining everything until eventually we came to the solution that I think most chiropractors need: An entire chiropractic marketing department—for less than 1/3 the cost of a CA.
                We take care of everything marketing related. With strategies we’ve tested and developed with chiropractors—so we know work. And our clients get weekly updates on everything, so we’re always within reach and they know exactly what’s going on.
                We’ve worked hard to increase the efficiency of our operations so we can pass on as much of the savings as possible to our clients. That’s how we were able to get our price to being less than 1/3 the cost of a CA—despite being an entire marketing department.
                It’s great to hear from chiropractors that their marketing is finally working and I’m excited to see who else we can help.
                If you’d ever like help with your marketing, let us know. We’re always happy to talk and point you in the right direction, even if our services aren’t a good fit.

Thanks for checking out our story. I look forward to talking with you soon!

-Gavin
Founder, Central Health Supply