I’ve seen some themes recently that have led chiropractors to misjudging how profitable ads are and can be. This leads to prematurely shutting off ads or never starting them—either way missing out on tons of new business.
Let’s jump into what these problems are and how we can overcome them.
For established chiropractors, time is money. The more you work on patients, the more money you make. This means that, ideally, you’d spend 100% of your time working on patients, and thus 100% of your time earning money. (We’ll refer to this as “billable work”—work...
This is part 2 of a multi-part series on how to figure out the numbers to your practice.
In this one, we’re looking at some ideas on how to track your marketing and sales numbers. That way, you have the numbers for the metrics like we talked about in the previous article.
What metrics do you need to know to know how well your marketing is doing?
If you know what your metrics are and what it takes for you to get a new patient, then you can easily work backwards from your ideal practice size. You can figure out the inputs to get to your perfect practice.
You can also troubleshoot steps in the process to see what’s holding you back.
Not knowing how your Google Ads are doing makes it hard to know if they’re successful. So, in this article, we’re going over some easy ways to see how your Google Ads are doing. That way, you’ll know if you should change strategies or not.
The amount of money you spend on advertising can be the difference between tons of new patients and lots of wasted time and money.
I’ve talked to some chiropractors who want to spend so little money that advertising platforms won’t even let them advertise. I’ve also talked to some chiropractors who have spent thousands of dollars a month when they didn’t even have that much money to spend.
So, how much is the proper amount to spend on advertising?
Patient visit average (PVA) is the average number of times a patient goes to your practice during their time as a patient. From the business standpoint, this is a really important metric. It can help tell you: How much you can expect to make per customer. How much...
Google Ads, if done right, can be a super powerful tool to bring in lots of patients. If not, they can be a complete waste of money. When it looks right, it can look like this: You set up your ads. People start seeing your ads almost immediately. You get a new patient...
Google reviews help with just about everything when it comes to getting more patients. If someone hears about you from a friend, they’ll look you up on Google to see your reviews. If they see you from an ad, they’ll look up your Google reviews to see how good you are....